L’exploitation de l’Internet est une belle occasion d’écoulement d’articles et d’appui à l’avancement des activités économiques des jeunes en ville de Goma au Nord-kivu. Avec sa diversité et sa présence dans plusieurs domaines, cet espace numérique offre des opportunités aux jeunes entrepreneurs pour la multiplication de leurs capitaux.
Dans un vox pop réalisé par les reporters de Kanzugroup.com ce lundi 12 décembre 2022, Certains jeunes entrepreneurs disent être bénéficiaires d’internet et d’autres plateformes digitales à l’occurrence Facebook, whatsapp, instagramm, TikTok pour la commercialisation de leurs marchandises à l’étranger pour y mener des transactions et sur le plan local.
Guylain et Faida tous jeunes entrepreneurs de Goma témoignent faire la commande en ligne et la publicité de leurs articles sans recourir aux médias traditionnels.
“Nous sommes avantageux du processus de la vente en ligne avec les réseaux dont les autres n’utilisent que pour dialoguer et s’amuser. Nous, au coté de tout cela, en avons fait un carrefour pour nos activités, Avant que les articles arrivent à Goma, on met déjà leurs images en statuts et storys et par là on trouve déjà des réservations ou des commandes et sur internet les clients ne discutent pas trop car ils ont 70% de connaissance sur l’article et du prix et 60% d’achat pas comme la plupart qui passent physiquement à la boutique juste pour voir et discuter” ont-ils rassuré.
Par ailleurs ces mêmes sources indiquent un manque de crédibilité dans les échanges commerciaux et un processus douteux pour certains entrepreneurs de la part des clients.
“Nous vendons grâce à internet, on peut dire même jusqu’à 50 à 60% de nos clients viennent grâce à internet. Par contre pour utiliser internet il faut rester connecté donc payé des forfaits internet, aussi les mauvaises promesses “disent-ils.
Notons que le recours au commerce digital en ville de Goma est encore à sa phase préliminaire. une minorité de gens s’y investissent conformément aux aléas des nouvelles technologies et leur mode d’emploi.
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